One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

enterprise-value-vto

Enterprise Value as a VTO Goal

June 24, 20245 min read

The top goal for a company of any size should be to increase Enterprise Value, not simply Revenue and Profit. Company rocks should be directed toward enhancing the value of the business. As a business becomes more valuable, not only do revenue and profit grow, but the core business drivers become healthier. This creates sustainability, increased opportunities for employees, and a greater impact.

As we head into Q3, my question to every leadership team is this: Are you tracking the enterprise value of the company? Is this on your VTO?

Wikipedia defines enterprise value as an economic measure reflecting the market value of a business. Simply put, value is calculated by multiplying the quantity of profit (EBITDA) by the quality of the business (the multiple). Of course, in more sophisticated terms, value is calculated by discounting future cash flows. (For more on this, read "The Impact of Quantity and Quality on Business Valuation.")

Enterprise companies know and track their enterprise value. You can look up the value of any publicly traded company by multiplying its stock price by the number of shares.

Unfortunately, most small and medium-sized companies don’t know the value of the company, nor do they manage to it. They focus their VTOs (Vision Traction Organizers for my friends who haven’t implemented EOS) on driving revenue and profit. While these metrics are important, they only reflect one-half of the value equation.

An Example of Two Similar But Very Different Companies

Consider the following example of two service companies:

  • Company A has $5 million in EBITDA. They have a great employee team, loyal clients, and a stellar reputation. While most of their clients use their services every quarter, none of the revenue is under contract. Clients can cancel at any time. There is one incredible client that brings in 35% of the revenue. In the sales team, the company has a rock-star salesperson who lands the lion's share of the deals. The owner shows up every morning at 7 am and leaves at 7 pm.

  • Company B has the same $5M in EBITDA. They also have a great employee base, loyal clients, and a stellar reputation. All of their revenue is under contracts that auto-renew each year. Many of the contracts have bundled in hardware to create multi-year agreements. No single client is responsible for more than 10% of the revenue. There are 10 people on the sales team. Seven of them are above quota. The company has implemented EOS and has a full leadership team. Last year, the owner took her family to Europe for three weeks, and the business didn’t skip a beat.

Company B is much more valuable than Company A because:

- They have quality recurring revenue that is under contract.

- They are not dependent on a single client or salesperson.

- They have a management team that is not dependent on the owner.

In this hypothetical example, Company A might have an average multiple of 4X and be worth $20 million. Company B might lean towards a premium multiple of 8X and have an enterprise value of $40 million. These two companies are definitely not equal.

Beyond the enterprise value, think about the quality of Company B. Their profit is more predictable. Where Company A’s sales will tank when their rock-star sales rep leaves, Company B is not afraid of a salesperson leaving. The same goes with clients. If Company A’s largest client decided to exercise their right to cancel their “contract,” the revenue and profit would tank. Company B is ready to grow.

If both of these companies simply tracked revenue and profit on their VTOs, they might not see the forest through the trees.

Three Steps to Grow Enterprise Value

Here are three steps any midmarket company can take to lead and manage around Enterprise Value.

1. Measure Your Enterprise Value

If you don’t know your enterprise value, you can find it out in less than 20 minutes. Yes, you read that correctly. New software benchmarks your company against other companies from your industry, connecting to a database of industry multiples and 65,000 recent exits. Simply complete a 20-minute survey with 35 questions about your company. Then schedule a time to review the results.

Right now, the first valuation is free. It’s completely confidential. There is absolutely no excuse not to do this. You can get started at [Value Creation Engines](https://value.valuecreationengines.com).

2. Develop a Value Creation Plan

Next, you need to get your leadership team thinking about enterprise value. The best way to do this is to develop a Value Creation Plan. As your team works through the core value drivers for the company, not only will they create an action plan aimed at creating value, but they will also begin to think more like entrepreneurs.

3. Execute the Plan

Now the fun begins. Depending on the size of the company, you can get employees engaged in creating value. Taking a cue from Jim Collins in "Good to Great," you could stand up councils of employees from various parts of the business to develop and deploy ideas around strategic innovation, revenue growth, and profit growth. Together, these councils work to increase the value of the company while improving employee engagement and creating a future pool of ready-to-go leaders.

Quarter to quarter, you can track the improvements as you measure the growth in the enterprise value of the company.

Get Started

It all begins with a decision to lead and manage the company around the creation of enterprise value. Then, you simply need to put a stake in the ground by understanding the current value of the company and the factors that drive that value. You can get started right now at [Value Creation Engines](https://value.valuecreationengines.com)

Discover the Enterprise Value of Your Business

VTO/Vision Traction Organizer and related terms are registered trademarks of EOS Worldwide.

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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

LET'S TALK!

ABOUT ACCELERATING YOUR GROWTH