One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

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How Much Was Your 2023 Innovation Dividend? How To Calculate Return on Innovation?

January 22, 20244 min read

Average companies neglect innovation and get average financial returns. Exceptional companies innovate with intention. They track their Return on Innovation, enjoying exceptional growth and profitability.

In this article, you will discover the key metrics of innovation so you can determine your Return on Innovation.

Return on Innovation is the total financial and non-financial return of your Strategic Innovation Engine

Return on Innovation Metrics

Let’s explore how you can scorecard your Return on Innovation.

Revenue Growth

Why does your company win deals? You can say you have great service, but so does everyone else. To create a real competitive advantage you need to add more value than your competitors. 

Since nothing ever stays static, you need to innovate to continue creating more value. This is seen in how effective you are at winning net-new business. It shows up as much or more in your ability to cross-sell more to your current customers.

Here are some metrics to begin tracking:

  • Net New Growth: How many new customers did you onboard this week/month/year compared to last year? How much revenue did new customers generate compared to last year? What percentage of deals did you win compared to last year?

  • Cross-Sell Growth: What’s your revenue per customer compared to last year? 

Profit Growth

In a with the CEO of a regional distribution company last week, I asked about innovation. The CEO said, “With it being so hard to find people, we’re really having to innovate to get more done with the same team.” While innovation in this company has been born out of necessity, the real benefit is that they are figuring out how to drive more Revenue per Employee. When you drive more revenue through the same employee team you create profitability.

Strategic Innovation drives profitability. Creating better ways to do things lowers costs. It allows you to get more done with the same number of people. Innovation also helps you keep margins in deals. After all, if you have the best-in-class product, service, and customer experience, your salespeople will be less likely to discount.

Here are the key metrics for Profit Growth when calculating your Return on Innovation:

  • Gross Margin: What is the increase in gross profit margin compared to last year?

  • Revenue per Employee: What is the increase in total revenue divided by the number of employees compared to last year?

Client Retention

Increasing the value you deliver to your customers increases their loyalty. Competitors and startups are coming to your customers every day with better mousetraps. 

What would it look like if you were the company always creating the better mousetrap? Innovation allows you to continually add more value to your customers by improving the products, services, and customer experience. Here’s how you can measure this:

  • Customer Retention: How many customers did you lose this year compared to last year? What is the value of the increase/decrease in lost customers? (Multiply the reduction in lost customers by the Revenue per Customer times the number of years you keep a customer.)

  • Referrals: How many referrals did you get from current customers? 

Employee Retention

Finding employees is hard in most industries. Retaining and engaging them can be even more difficult. A culture of innovation attracts great employees. Innovative team members with the Working Geniuses of Wonder and Invention will be excited to work for an innovative company. This contagious energy spreads throughout the organization. 

  • Employee Retention: How many employees voluntarily left the organization compared to last year?

Cost of Innovation

We’ve looked at the net gain of innovation. Calculating the return also requires looking at the costs. 

Here’s the good news: if you have employees you have already invested in innovation. The next great idea lives inside the members of your team with the Working Geniuses of Wonder and Invention. They already have ideas. And when you pull them together in a Strategic Innovation Council, the ideas will flow!

You simply need systems and tools to mine these ideas. That’s why I’ve created the Strategic Innovation Engine model. In contrast to the nominal expenses to get the council up and running, your return will be exponential. (Plus, many states have economic development grants for R&D that may be able to offset these costs and possibly some of the salaries of the employees on the council.) 

Will You Get an Innovation Dividend This Year?

Who doesn’t like dividends? As your company grows in its ability to intentionally innovate you will enjoy a steady stream of dividends from your innovation. 

Begin tracking your Return on Innovation by creating a scorecard with the baseline numbers for each of the metrics above. Over this next year, as you get focused on innovation, you can track the gains.

A Word of Caution

Let’s be candid. Most companies do not really value innovation. Sure, they say they are innovative. The brochure says, “We are a value-added provider.” Great. Prove it. Do you have structure, systems, and scorecards for innovation? Or, are you hoping the founder will get some good ideas that the team will hopefully bring to market?

Innovation Requires Intention and Action

For more ideas on how to enjoy a big Innovation Dividend, message me to get a copy of my Visionary’s Guide To Unleashing Strategic Innovation.

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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

LET'S TALK!

ABOUT ACCELERATING YOUR GROWTH