Join Darrell Amy for the One Ideal Client Away Challenge,
BARRIERS TO GROWTH
Get the six barriers to revenue growth out of the way so you can accelerate.
2-day Revenue Growth Engine Design Workshop
Mentorship program to implement a high-performance growth engine.
Like there is a glass ceiling of revenue that you just can't seem to break through
Track record of generous giving
Part of a peer group or community of excellence.
Owner, Founder, President, CEO
Private Equity, Venture Capital
A Powerful Revenue Flywheel that creates unstoppable momentum
Intense Focus on the types of clients or customers that can propel your business forward faster
High-Octane Fuel for your engine in the form of a message that gets attention
Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow
The three biggest obstacles to revenue growth and how to remove them.
How other companies are creating Revenue Growth Engines.
Our vision to help purpose-driven companies scale their revenue and impact.
BARRIERS TO GROWTH
Get the six barriers to revenue growth out of the way so you can accelerate
2-day Revenue Growth Engine Design Workshop
Mentorship program to implement a high-performance growth engine
As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.
Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.
He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.
When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.
Help 10,000 businesses double revenue to generate $10 billion in new giving.
Build your Revenue Growth Engine
Develop Physical Endurance
Trek to Everest Base Camp
Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!
As the possibility of a recession looms, many small business owners are feeling the pressure to prepare for the worst. However, some entrepreneurs are taking a more proactive approach and refusing to participate in the economic downturn. While this may seem like a lofty goal, it is not impossible. By taking specific actions to remain relevant and competitive during a recession, small business owners can continue to thrive despite the challenging economic conditions.
One of the most critical steps in refusing to participate in a recession is to understand what a recession is from a practical standpoint. While economists may measure a recession after the fact, small business owners feel the effects in real-time as it unfolds. Essentially, a recession is like a traffic jam. A few people start tapping on the brakes, and suddenly, everything slows down to a crawl. As an entrepreneur, this can be devastating, as economic downturns are often characterized by fear and uncertainty that paralyze decision-makers. When buyers start tapping on the brakes, deals get stuck in the pipeline, and sales start to decline.
To avoid being negatively impacted by a recession, entrepreneurs must work harder and smarter. Here are three strategies that small business owners can employ to refuse to participate in a possible recession.
During a recession, clients become more risk-averse and uncertain, leading to a slowdown in decision-making and purchasing. To remain relevant, businesses must adapt their offerings and messaging to address the current challenges and needs of their clients. This requires a deep understanding of the mindset of your ideal clients. What is going on inside their minds? How are they responding to the challenges in their industry? By knowing the answers to these questions, you can adjust your offerings and messaging to meet their needs and remain competitive.
One of the main reasons businesses start tapping on the brakes during a recession is that yesterday's problems begin to feel less relevant in the face of new problems. As a result, businesses become focused on dealing with the urgent issues of a downturn, and things that once seemed critical become "nice-to-haves" and get put on the back burner. By understanding the mindset of your ideal clients, you can ensure that you remain relevant and address the most pressing issues they face.
Clients are not merely interested in the products and services themselves, but rather the benefits and outcomes they provide. During a recession, the outcomes that clients want to achieve often shift. As a result, businesses must modify their message to focus on the outcomes that clients want to achieve. This modification should be reflected across all communication channels, from website and email to presentations and proposals.
To modify your message, start by understanding the current issues and mindset of your clients. Once you have a clear understanding of their needs, you can adjust your messaging to address these needs and create a stronger value proposition that resonates with them. By aligning your message with the current issues and mindset of your clients, you can create a stronger connection and build trust.
The fear of a recession can be a significant drag on revenue growth. You feel like you have to work harder for less results. While it is true that you will have to put in more effort, there are two ways to work harder. One is manual labor. The other is leveraging a bigger engine. During a recession, businesses must upgrade their growth engine to sustain revenue growth. This involves evaluating and optimizing your marketing and sales processes, ensuring your message aligns with client needs, and leveraging automation to create a consistent and inspiring customer experience.
There are three key components to what I like to call your revenue growth engine: processes, message, and automation. By ensuring that your marketing and sales processes are documented and optimized, you can create a more efficient and effective system for generating leads and closing deals. By aligning your message with the current issues and mindset of your clients, you can create a stronger value proposition that resonates with them. Finally, by leveraging automation, you can create a more consistent and inspiring customer experience.
During a recession, it can be tempting to cut costs and reduce investments in marketing and sales. However, this is precisely the time when businesses should be investing in their growth engine. By optimizing your marketing and sales processes, you can create a more efficient system for generating leads and closing deals. By aligning your message with the current issues and mindset of your clients, you can create a stronger connection and build trust. Finally, by leveraging automation, you can create a more consistent and inspiring customer experience, which can lead to increased sales and revenue growth.
In conclusion, refusing to participate in a possible recession requires a proactive and strategic approach. By understanding the mindset of your ideal clients, modifying your message, and upgrading your growth engine, you can remain relevant, competitive, and successful despite economic challenges. However, it's important to remember that no strategy can guarantee success. The best approach is to remain flexible, adaptable, and agile, and to continue to evaluate and adjust your strategy as needed. By doing so, you can navigate the challenges of a recession and emerge stronger on the other side.
Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.
Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world