One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

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Three Steps To Create the Entrepreneurial Culture You’ve Always Wanted in Your Midmarket Business

June 03, 20244 min read

“I wish my employees were more entrepreneurial.” Over the past 27 years of working with midmarket business owners I’ve heard this over and over again. If you want entrepreneurial employees, you need an entrepreneurial culture.

We all know Deming’s famous line, ”Culture eats strategy for breakfast.” I believe that an entrepreneurial culture creates strategy and makes it come alive.

So how do you create an entrepreneurial culture? Here are three ways:

  1. Measure and Explain Value

  2. Engage Employees to Work ON the Business

  3. Recognize and Reward Entrepreneurial Spirit

Let’s unpack each of these.

1. Measure and Explain Value

Midmarket companies track revenue and profit growth. Enterprise companies track their stock price, a measurement of the value of the company. Entrepreneurs recognize the endgame of creating value to not only generate income now but to create an asset that can be sold. (Read Why Value is the Most Important Metric Every Midmarket Business Should Track.)

Since most employees are primarily compensated by salaries they likely see the company in the same way. Through their eyes, success looks like growing revenue and profit.

Entrepreneurs understand that while revenue and profit are important, the quality of that revenue and profit is also important. Things like contracted recurring revenue, continually-improved processes, and innovation create value.

So, the first step toward an entrepreneurial culture is to teach your key leaders about value. First, you measure the current valuation of the company, something I can do in less than an hour using an algorithm connected to a database of over 65,000 recent exits. (Message me for details.) In the process, you benchmark your company against the key value drivers.

With the valuation and value drivers in place, a great idea is to educate your leadership team on the value of the company and how the company is doing with the key value drivers. Together, the leadership team can come up with a value creation plan. (Message me for details.)

2. Engage Employees to Work ON the Business

Every entrepreneur has heard the line, “You need to do more than work IN the business, you need to work ON the business.” Very true. However, in most companies, “working ON the business” ends up being the function of the visionary leader. Everyone else puts their heads down and works in the business.

Even well-run companies with business operating systems can get stuck working IN the business. Quarterly and weekly team meetings end up focusing on resolving issues. While it could be argued that resolving ISSUES is working ON the business, rarely do these companies have a structured format for developing new IDEAS. Leadership teams under the guidance of an integrator end up dedicating energy to EXECUTION rather than EVOLUTION and EXPANSION.

How do you fix this? Assembled teams of forward-thinking employees to come up with ideas to create value. Unleash employees with Working Geniuses of Wonder, Invention, and Discernment in cross-functional teams that focus on your Value Creation Engines. Target key areas like strategic innovation, revenue growth, and profit growth. Vern Harnish calls these “Strategic Thinking Teams.” Jim Collins calls these “Councils.”

As you get employees from across the organization working ON the business, you unleash an entrepreneurial culture.

3. Recognize and Reward Entrepreneurial Spirit

Celebrate success. Celebrate failure. Celebrate the actions your councils take to improve the business. Recognize this at your company meetings. Reward value creation with financial incentives. Make it fun. (Read What’s On Your Company’s Innovation Wall?)

As you measure valuation, engage employees to work ON the business, and recognize the entrepreneurial spirit, you will develop an entrepreneurial culture. The fruit of this will be value creation. Whether you plan to sell your business someday (52% of business exits are unplanned due to death, divorce, disability…) or you want to enjoy the freedom of an entrepreneurial culture, the first step is to measure the value of your business.

What’s The Valuation of Your Business?

How long has it been since you measured the value of your business? I believe this is something that needs to be done every 90 days. Fortunately, there is a way to accurately estimate the value of your business without an accounting proctology exam. At Value Creation Engines we do this using a tool that benchmarks your business against a data set of 65,000 recent business sales, a database of recent industry multiples, and the eight value drivers. It takes less than an hour and it may be the eye-opening first step toward finally creating the entrepreneurial culture you’ve always wanted. Message me for details.

Originally published on Darrell Amy's LinkedIn.

Watch the recording here:

Entrepreneurial Culture
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

LET'S TALK!

ABOUT ACCELERATING YOUR GROWTH