One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

Unlock the Full Potential of Your Business: 3 Ways to Maximize Its Sellable Value

Unlock the Full Potential of Your Business: 3 Ways to Maximize Its Sellable Value

April 11, 20234 min read

When calculating multiples on profit and revenue, buyers of a business have two basic questions:

  1. Will the customers stick around after the sale?

  2. Will the employees stick around after the sale?

Doubt in one or both of these areas erodes the perceived value of your business. Despite decades of hard work by yourself and your team, when buyers get nervous about these two areas, they begin discounting their offer.

Fortunately, there are three things you can do proactively to alleviate the buyer's doubt. When you get these three things right you can actually increase the value of your business.

Hypothetically, let’s say that the buyer discounts their offer by 25% based on their fear that customers and employees will leave. Similarly, what if the value of the business actually increased by 25% based on confidence that not only will employees and customers stick around but that the business is in a position to continue to grow? This 50% swing can literally mean millions of dollars.

What does it take to reduce the doubt that customers and employees will leave? Here are three ideas to consider.

1. Focus On Ideal Clients

Ideal Clients need everything you sell and they are a good fit with your company culture. Since they need everything you sell, they have a higher value. When they are a good fit with your culture, they have a much higher chance of sticking around. This combination not only maximizes your value by creating a trajectory of exponential growth with cross-sell revenue, but it also reduces client turnover.

2. Create Programs That Build Value and Loyalty

Clients don’t buy your products and services, they buy the outcomes your products and services deliver. The initial sale should be the ground floor of value creation. From there, the experience you deliver to your clients should provide increasing levels of value as you help them achieve more outcomes. 

Progressive realization of value can be delivered inside an overall client experience. Yes, client experience needs to include great customer service. However, it needs to go beyond that to provide a journey of increasing value.

The programs that you develop wrap around your products and services to create increasing revenue while building client loyalty. These programs increase client retention. When it comes to maximizing the value of your business, these programs themselves often have appeal and saleable value to you your buyer as they realize that they might be able to adopt some of your best practices in their other businesses.

3. Develop and Document Processes That Ensure Scalability

Programs need to be backed with marketing, sales, and operations processes. In a Revenue Growth Engine®, these processes become like the cylinders of the engine. The more cylinders you have, the more horsepower you get.

Processes are a series of steps for a repeated outcome. You can train employees to follow these processes. This gives the buyer of a business peace of mind that even when some of the current employees leave after the purchase, the company will be able to onboard new employees to continue to deliver these processes. Plus, with processes in place, it becomes easier to scale your marketing and sales teams as new employees have clear job descriptions.

Whether you want to sell your business as you approach retirement or are looking to spin up revenue to exit in 3-5 years, the work you do in these three areas has the potential to flip your multiple from a discount to a premium. While revenue and profit are key drivers of the value of a business, make sure to put programs and processes in place that alleviate the buyer's doubt about the sustainability of that revenue and profit.

A word of warning as we conclude. In the process of creating a Revenue Growth Engine® that attracts ideal clients and delivers increasing value while providing processes that help onboard and retain employees, you may fall in love with your business again and want to keep it in your portfolio for someone else to run for you. Whether you want to exit or decide to hold, building programs and processes that attract and cross-sell Ideal Clients are the keys to maximizing the value of your business.

To discover a model to maximize the value of your business, schedule your confidential 20-minute revenue breakthrough conversation with me by clicking here.

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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world