One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

Unlocking Enterprise Value: Why Founders Must Shift from Operator to Owner

Unlocking Enterprise Value: Why Founders Must Shift from Operator to Owner

August 21, 20244 min read

When a business begins, the founder often assumes the operator role, handling every aspect of the operation. As the company grows, it’s easy to remain involved in the day-to-day tasks. However, for a business to thrive and grow, it’s essential to transition from an operator mindset to an owner mindset. This shift allows the founder to focus on long-term strategic goals, creating enterprise value and ensuring the company’s sustainability.

The Differences

There are distinct differences between an Operator Mindset and an Owner Mindset. It’s important to recognize that the lines can sometimes be blurry, especially in smaller companies where the founder plays both roles. Even in larger companies that might operate on a platform like EOS® with separate roles for an Integrator and a Visionary, there are times when the responsibilities of these categories overlap.

Working IN the Business vs. ON the Business

An operator looks at the business from the inside, immersed in driving the business forward. Their week is filled with managing supplier issues, employee challenges, and customer concerns. They set priorities around optimizing people and processes, working IN the business. On the other hand, an owner views the business from the outside, seeing it as an asset. They develop new strategies for growth, innovate, build new partnerships, and pursue strategic acquisitions. They are focused on working ON the business.

Execution vs. Expansion

Operators concentrate on executing the plan, ensuring that daily operations run smoothly. However, an owner’s focus is on expansion, constantly thinking about how the plan should evolve for the company to grow. The owner is more concerned with adapting and refining the strategy to enable business expansion.

Management vs. Leadership

This area can be a bit gray, as both the owner and operator mindsets involve elements of leadership and management. If there were a blend, the operator might be 60% management and 40% leadership, concentrating on making everything work seamlessly. The owner mindset, however, would be more like 80% leadership and 20% management, as the owner casts the vision and trusts the operating team to execute their responsibilities.

Scorecard

Both operators and owners monitor revenue and profit, but they approach it differently. Operators focus on the KPIs that drive revenue and profit, concentrating on the immediate financial metrics. Owners, however, think about the Enterprise Value being created. They measure revenue and profit growth not only in quantity but also in quality. The quality of growth affects the multiple on EBITDA, considering factors like predictability of revenue and profit, the level of risk involved, and what can be done to maximize the company’s valuation.

Systems

Operators rely on operating systems to streamline their operations. Many companies, including those I work with, use the Entrepreneurial Operating System® (EOS®) to ensure operational efficiency. Owners, in contrast, utilize a Value Creation System to drive Enterprise Value. Just as operational chaos improves when an operating system is implemented, value creation becomes more predictable and consistent with the adoption of a Value Creation System.

Risks of Remaining in an Operator Mindset

Limited Scalability

Remaining in an operator mindset restricts the scalability of a business. When the founder is heavily involved in daily operations, there is little time left for strategic planning and growth initiatives. This hands-on approach can cap the business’s potential, making it challenging to expand into new markets or scale operations effectively.

Founder Burnout

Constant involvement in every aspect of the business can lead to significant physical and mental exhaustion. This burnout not only affects the founder’s health and well-being but also results in poor decision-making and reduced productivity. Over time, this can hinder the founder’s ability to lead the business effectively, potentially stalling growth.

Missed Strategic Opportunities

An operator mindset often focuses on immediate tasks and problem-solving, which can cause the founder to overlook long-term growth opportunities. Without a strategic focus, the business may miss out on new revenue streams, partnerships, or market expansions. This can lead to a loss of competitive advantage, especially as other businesses capitalize on these opportunities.

Difficulty in Delegation

Founders with an operator mindset may struggle to delegate tasks and responsibilities to others. This reluctance to relinquish control can prevent the development of a strong management team, which is essential for the business to run efficiently without the founder’s constant involvement. Without proper delegation, the business’s growth and operational efficiency may be compromised.

Stagnation in Innovation

Focusing primarily on maintaining current operations can result in a lack of innovation within the business. When the emphasis is on short-term operational tasks, there is less attention paid to adapting to market changes or exploring new ideas. This stagnation can cause the business to become outdated, fail to meet evolving customer needs, and ultimately lose its competitive edge.

Conclusion

Transitioning from an operator mindset to an owner mindset is essential for the long-term success and growth of a business. While it may be challenging to shift focus from daily operations to strategic planning, doing so allows the business to scale, innovate, and thrive in an ever-changing market. By embracing an owner mindset, founders can create lasting enterprise value and ensure their company’s sustainability for years to come.

Originally published on Darrell Amy's LinkedIn.

This article is part of a series: Ten Smart Moves To Maximize Enterprise Value.

Enterprise Value
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world