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REVENUE GROWTH ENGINE BLOG

Three Reasons To Focus On Your Ideal Clients During Challenging Times

When times get tough, it can be tempting to look for revenue anywhere you can find it. As one of my first sales managers used to say, “If they can fog a mirror and sign an order, we’ll take it.” The ... ...more

Strategy ,Client Experience

March 07, 2022•3 min read

How To Make Revenue Growth Predictable In Uncertain Times (Part 2)

Revenue is the lifeblood of business. We have proven our ability to solve all kinds of problems, but revenue problems are a massive change. Some of the biggest problems happen when uncertainty leads t... ...more

Strategy ,Client Experience

March 03, 2022•5 min read

A New Way To Create Competitive Advantage: Reduce Customer Sacrifice

In this article, Darrell Amy explores the idea of improving competitive advantage by reducing the sacrifices we ask our clients to make to do business with us. ...more

Client Experience

July 21, 2020•4 min read

Stop Calling Them Customers, Start Calling Them Clients!

There is a huge difference between customers and clients. In this article and video, Darrell Amy describes why companies should use the word client instead of customer. ...more

Client Experience

April 17, 2020•3 min read

Outcomes Clients Want During a Crisis: How To Shift Your Sales and Marketing Message In the Short Term

Buyers don't buy products, they buy outcomes. During a crisis, the desired outcomes shift from the top to the bottom of Maslow's hierarchy of needs: safety and belonging. ...more

Client Experience

March 19, 2020•3 min read

The Key To Differentiation and Growth: Client Experience

How will you differentiate your company? Darrell Amy shares why he believes Customer Experience is the key for small and medium sized businesses to differentiate. ...more

Client Experience

March 17, 2020•4 min read

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