One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

Business Owners: Are You Playing an Instrument While Trying To Conduct Your Business?

Business Owners: Are You Playing an Instrument While Trying To Conduct Your Business?

February 25, 20256 min read

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Several months ago, tears ran down my face as I watched my son conduct his first symphony. Until that moment, he typically sat in the French Horn section in the back row. But that night, he stood in the middle, leading the entire orchestra.

It got me thinking about an absurd scenario. My son loves playing the French Horn. In fact, he’s one of the most skilled French Horn players in the orchestra. So, what if he had decided to conduct the concert while still playing his horn? Imagine the chaos—losing his place in the music, missing cues, and failing to guide the orchestra effectively. The performance would have fallen apart.

📺 Watch the video of my son conducting here: Watch on YouTube

While this sounds ridiculous, it’s exactly what many business owners try to do. They attempt to orchestrate their company’s success while still performing key tasks themselves. The result? They do neither well, limit their company’s potential, and ultimately decrease the value of their business.

Why Do Owners Try to Do It All?

Owners often fall into this trap for a few key reasons:

  1. They don’t want to spend the money. Hiring talent, delegating responsibilities, and building systems all require investment. Many owners resist because they see it as an expense rather than a necessity for growth.

  2. They fear giving up control. Letting go can feel risky. What if employees don’t meet expectations? What if things don’t get done exactly the way they want? This fear keeps owners stuck in the weeds.

  3. They believe they’re the best at certain tasks. Owners often think, No one can do this as well as I can. While that may be true in some cases, it’s a dangerous mindset that stunts business scalability.

Ironically, these justifications—saving money, maintaining control, and relying on personal expertise—actually decrease business value. When an owner is deeply involved in daily operations, potential buyers see risk. They worry that without the owner, the business might struggle or fail. This makes the company harder to sell, less attractive to investors, and ultimately worth less. A truly valuable business is one that can thrive without the owner’s constant involvement.

What’s It Like to Work for This Kind of Business Owner?

If you’ve ever worked for a business where the owner is both the leader and the primary doer, you know how frustrating it can be. Employees in these environments often experience:

  • Constant micromanagement. The owner struggles to trust the team, so they hover over every decision, slowing progress and stifling creativity.

  • Lack of clear direction. Since the owner is juggling too many roles, priorities shift constantly, and employees are left guessing what’s most important.

  • Bottlenecks everywhere. Critical decisions, approvals, and even minor tasks get delayed because everything funnels through the owner.

  • Limited growth opportunities. Employees who are capable of stepping up aren’t given the chance because the owner insists on doing too much themselves.

  • Low morale and high turnover. When employees feel undervalued, overmanaged, and unable to contribute meaningfully, they leave.

Kevin Hambrice, CEO of TerraSource Global, put it well on the Culture From the Heart podcast:

"If the heart’s not healthy, then our business plans really don’t matter. You have to empower employees to make decisions, because when they own the result, they bring energy and commitment that no top-down directive can match."

🎙 Listen to Kevin Hambrice’s full interview here: Watch on YouTube

When business owners fail to empower their teams, they not only limit their own success—they create an unsustainable work environment that makes employee retention and long-term growth nearly impossible.

The True Cost of an Owner Who Won’t Let Go

Beyond frustrated employees, an owner who refuses to step into the conductor role pays a much higher price:

1. Lower Business Valuation

  • A business that can’t function without its owner is seen as a risk, which reduces its value to buyers.

  • Buyers want businesses with strong leadership teams and systems, not ones dependent on a single person.

In The Business Owner’s Guide to Maximize Business Valuation, Darrell Amy warns:

"The challenge is that many business owners don’t even measure the value of their business until they get ready to sell. As a result, they leave millions of dollars of value on the table."

2. Slower Growth & Missed Opportunities

  • Owners bogged down in day-to-day tasks don’t have time for strategic growth—like expansion, innovation, or partnerships.

  • Instead of scaling, they stay stuck, limiting the business’s potential.

3. Bottlenecks That Create Inefficiency

  • When every decision has to go through the owner, progress slows.

  • Projects take longer, approvals drag, and employees spend more time waiting than working—all leading to lost productivity and revenue.

4. High Employee Turnover & Low Morale

  • Talented employees want to grow and take ownership of their work. If the owner micromanages, employees feel undervalued.

  • This leads to frustration, disengagement, and ultimately higher turnover, which is expensive in terms of recruiting, training, and lost institutional knowledge.

5. Increased Stress & Burnout (For Everyone)

  • The owner becomes overworked, leading to poor decision-making, stress, and potential health issues.

  • Employees feel the strain too—when their leader is frazzled and inconsistent, workplace culture suffers.

6. Lack of Resilience & Scalability

  • If an owner can’t step away without things falling apart, the business is fragile.

  • Without systems and leadership in place, the company won’t survive a crisis, a leadership transition, or rapid growth.

How to Stop Playing an Instrument and Start Conducting

The shift from doer to leader requires intentional effort. Here’s how business owners can step into their role as a true conductor:

  1. Give up to go up. Leadership expert John Maxwell says, "You have to give up to go up." This means letting go of certain tasks to create space for higher-level leadership. Stop working in the business so you can work on it.

  2. Develop leadership skills. Conductors don’t just wave a baton—they inspire, guide, and bring out the best in their orchestra. Business owners need to do the same by improving communication, delegation, and strategic thinking.

  3. Build systems that replace owner dependence. If a business can’t run without its owner, it’s not a business—it’s a job. Creating strong systems and processes ensures the company operates smoothly, even in the owner's absence.

Conclusion: Commit to Being the Conductor

If you want a thriving, valuable business, you can’t be both a performer and a conductor. It’s time to commit to leadership, build a self-sustaining company, and create real value. When you do, your business won’t just run better—it will be worth more to potential buyers, employees, and the market.

So, are you ready to put down the instrument and pick up the baton?

Originally published on Darrell Amy's LinkedIn.

Business OwnersBusiness Growth
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Darrell Amy

Darrell Amy is the visionary creator of the Value Creation Engines™ model and the author of Revenue Growth Engine, a groundbreaking book on scaling revenue in purpose-driven businesses. With over two decades of experience empowering companies to grow and thrive, Darrell is passionate about helping business owners not only maximize their company’s value but also their impact in the world. His work combines strategic insights and practical guidance to support leaders who aspire to drive growth, create lasting value, and leave a legacy of purpose. Through his consulting, books, and speaking engagements, Darrell shares actionable frameworks that inspire leaders to think beyond profit, unlocking pathways to amplify their positive influence in their communities and industries.

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Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world