One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

From Founder-Dependence To Structured Leadership

From Founder-Dependence To Structured Leadership

August 13, 20245 min read

Founder dependence is the single greatest threat to a company's value. When potential buyers notice that essential operations are tied to the founder, they often lower their offers to mitigate risk, extending earn-outs with conditional payments as a safeguard. This reliance on the founder not only reduces the company's value but also complicates the sale process.

To enhance enterprise value, it's crucial to establish a strong, multi-layered leadership structure. This involves appointing capable leaders, clearly defining their responsibilities, providing the necessary resources, and holding them accountable for their performance. Founders may find it difficult to relinquish control, but by delegating authority to a second-in-command—such as an implementer in the EOS framework—they can ensure the business continues to thrive independently. This shift reassures potential buyers that the company is well-positioned to succeed without the founder at the helm.

The Impact of Founder-Led Companies

Transitioning a company away from founder dependence is essential for long-term success, but understanding the full impact of a founder-led organization is crucial in motivating this shift. Founder-led companies often face unique challenges that can significantly affect their freedom, financial health, and operational stability. In this section, we will explore the specific implications of founder dependence and why addressing these issues is vital for creating lasting value.

Freedom Implications

When the founder is deeply involved in daily operations, they experience a significant loss of freedom. Being central to the company's operation, they often feel unable to step away, even during vacations, as they remain tethered to their phone and laptop. If the company is sold, buyers worried about founder dependence will likely insist on an earn-out, requiring the founder to stay involved with the company when they likely wish to move on. Additionally, this arrangement puts some of the company's value at risk if it underperforms after the sale.

Financial Discount

Buyers account for founder dependence in their offers. A company heavily reliant on its founder will typically receive a lower offer, potentially leaving millions of dollars on the table. This discount reflects the additional risks and uncertainties that a buyer faces, knowing that the business's success is closely tied to a single individual. Buyers are also likely to factor in the costs and efforts needed to transition the company away from founder reliance, further driving down the overall offer. This financial penalty not only impacts the immediate sale price but can also affect the company's long-term valuation and growth potential.

Operational Risks

When the founder is central to business operations, the company is always at risk of disruption if the founder is unavailable. While some companies mitigate this risk by purchasing life insurance for key players, the insurance payout is rarely enough to replace a founder deeply involved in the operations.

Building a Multi-Tier Leadership Structure

Creating a multi-tier leadership structure is the key to overcoming the challenges posed by founder dependence. By developing a robust leadership team, founders can delegate essential responsibilities, freeing themselves to focus on strategic growth and preparing the company for future success. In this section, we'll outline the critical steps involved in building an effective leadership structure that enhances enterprise value and ensures the business can thrive independently of the founder.

1. Appoint a Second-In-Command

The first step is to appoint a strong leader to guide the company. The second-in-command assumes many of the founder's operational roles. Key functional leaders report to the second-in-command, freeing the founder from the responsibility of managing these people.

Having a second-in-command allows the founder to focus on strategy. If the company is not being sold, the founder can explore strategic ways to grow the business, such as through innovation or acquisitions. If the company is planning to sell within the next 3-5 years, the founder can begin preparing the company for sale. By freeing themselves from daily roles, they gain the time and space needed to get the company ready for the market.

2. Identify Key Roles and Responsibilities

Rethink the organization in light of the founder stepping back from operational roles. Identify the key roles the founder is currently handling that could be delegated. Map out the critical roles that need to be filled. Avoid the temptation to simply sketch out an organizational chart; ensure each role includes a list of specific accountabilities. The EOS framework does an excellent job of this with the Accountability Chart. Back up each role with a clear job description.

3. Delegate

With the leadership structure in place, the next step is for the founder to let go of the reins. This can feel very unsettling, which is why many companies fail at this stage. They create a leadership structure, but the nervous founder never truly allows the team to lead. This is a good time for the founder to hire a leadership coach to guide them through this challenging process.

4. Develop Leadership Talent

Simply placing people in roles is not enough. Companies must invest in their leaders. John Maxwell refers to this as "The Law of the Lid." If your top leader is a 6 out of 10, they will not be able to recruit and retain anyone better than a 6. The same applies to the leadership structure throughout the organization. Smart founders invest in their leaders, ensuring that each leadership position includes a growth plan.

Conclusion

Transitioning from founder dependence to a strong leadership structure is a critical step in maximizing enterprise value. By appointing a capable second-in-command, clearly defining roles and responsibilities, delegating authority, and investing in leadership development, founders can significantly reduce risks and enhance the attractiveness of their business to potential buyers. This not only frees the founder to focus on strategic growth but also ensures the company's long-term success, independent of the founder's direct involvement.

For more ideas on how to maximize enterprise value, read: Transform Your Company: Ten Smart Moves to Maximize Enterprise Value.

Originally published on Darrell Amy's LinkedIn.

This article is part of a series: Ten Smart Moves To Maximize Enterprise Value.

founder dependenceStrong Leadership
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world